It is safe to say that the music industry is a completely different beast nowadays. What used to seem like some far fetched dream is now accessible to anyone with a desire to make music, a decent laptop, and a little bit of money to pay for the right subscriptions. While this is certainly an incredible development, it also poses a new challenge: setting yourself apart from the rest.
How do you set yourself apart from the rest when everyone has the capability to be a musician? How do you improve your engagement with current fans and gain new ones without feeling crushed under the pressure of your own expectations and competitive overwhelm? I thought you would never ask.
Allow me to introduce to you, LIVEpigeon, the software that is changing the way that musicians deliver their performances, engage with their audiences, and truly set themselves apart from the rest.
What the Eff is LIVEpigeon?
LIVEpigeon is a streaming and scheduling platform that allows you to stream pre-recorded videos — you guessed it — LIVE! Now, I am sure that this has your brain doing all sorts of funky things, so before you go ahead and come up with preconceived notions of what this is, let’s dive into it.
LIVEpigeon allows for musicians to not only schedule their pre-recorded lives to stream to both Facebook and YouTube, but it also allows for editing of the sound before they even reach the platforms they are streaming to! This is an amazing feature, as it allows for you to truly emphasize the tones that you desire in your virtual performances, as well as the ability to cut out the unsightly noises you don’t want.
It also gives you the opportunity to add some visual flair with graphics and multiple camera angles to your performances. And the best part is, you don’t have to have all the fancy gear to do it! On top of that, it is browser based, meaning that you don’t have to download or install any software or worry about your internet connection getting messed up during a live recording and botching the quality of your performance. So basically, it does everything for you. All you have to do is upload your video, customize your settings, schedule a time…and voila!
Feeling good about this so far? Me too. Now, let’s talk about the “why.”
Why is LIVEpigeon the Best Option for You and Your Musical Career?
Quite simply, time is one thing that we just can’t get back. Even though it is extremely gratifying to exercise one’s creativity with doing everything themselves, it can be completely exhausting to the point where you just stop doing it altogether.
What LIVEPigeon does, is it frees up your time and energy. Did you hear what I just said? It frees up your time and energy! Since you don’t have to focus on doing all the video streaming by hand (like you would with OBS), you can shift your attention to what you love to do, and your fans will love you for it.
How Does LIVEPigeon Help YOU as a Musician?
As a musician you are probably thinking, “How does streaming pre-recorded videos LIVE help me?” As I mentioned earlier, one of the most important things of today’s music industry is setting yourself apart from the rest, and one of the ways that you can do that is through engagement. Being a singer/songwriter myself, I can say from experience that one of the most challenging things about getting traction is the marketing side of things and engaging with audiences. Especially if you are writing, producing, performing, marketing, and doing all the artwork for your releases! It can be absolutely exhausting! LIVEPigeon provides a window of wiggle room so that you can have more time to focus on the part you love most as a musician: the music.
Perhaps you are thinking, “But isn’t it unethical to stream a pre-recorded live video as a LIVE?” Allow me to retort, “NO!” Especially not if you are letting your fans know that it is a pre-recorded live. Which in that case, you can air your virtual performances as “watch parties” and enjoy the show with your fans! In repositioning your live videos in this way, you can interact with your fans and be focused on building relationships and establishing connections instead of watching the chat fill up without any feedback.
Live video (even if it is pre-recorded) is one the best ways to improve engagement and build your brand on social media. Live videos get more interaction than any other kind of post, and with LIVEPigeon, you can get the best of the best while still having free time and energy.
How to Use LIVEPigeon in 4 Simple Steps
Yes, you read it correctly. It’s only 4 simple steps to stream your pre-recorded video LIVE! Without further adieu, let’s jump into it.
Step 1: Go to LIVEPigeon.com
Firstly, when you get to LIVEPigeon.com, you will see that you get a 14-day free trial of their monthly membership! This is a great value, as you can stream for two weeks before having to shell out any dough!
Not to mention, your first video is entirely free, and with it being cloud-based, you don’t have to download any software or learn any new skills to deliver your performance to your music-thirsty fans.
Step 2: Upload Your Video
Next, is uploading your video to the platform. The uploading process is much quicker if your video is in Dropbox or Google Drive, so that is something to consider.
Once you select your video, it will begin processing, and you can focus on filling your title and description. What you are about to see may shock you… Yes: I am referring to the big price tag that is about to show up, but don’t worry! Once your video is completed uploading, go to the checkout and create a LIVEPigeon account for the 14-day free trial. Once you sign up and sign in, the fees will be waived and your first video will be ready to go…for free!
Step 3: Select Your Facebook Page or Group
Now that your video is uploaded for free, you are now ready to choose who is going to see it! Once you login into your Facebook account, it is time to select all the pages and groups that you want to stream it to.
Note: It is best to stream to groups and pages that you are an admin to. If you are not an admin, be sure to ask for permission from the admins of the group or page so that you don’t get kicked out. Plus, it’s way cooler to be polite than to be a snooty patooty.
Step 4: Singular Focus, Massive Gains
We have been taught that more is more; however, in the case of streaming pre-recorded videos LIVE on Facebook, less is more. It probably seems more logical to stream to as many groups as pages as possible to maximize and optimize your outreach, but the fact of the matter is that if you spread yourself out too thin, then your engagement will suffer.
For instance, if you stream your video to 2 pages and 3 groups, then that will be 5 separate streams in individual locations that are not linked together. This creates a disconnect between your audiences, and will ultimately put you where you were in the first place: minimal engagement.
So, the best way to do this is to stream to one page or group, and then use the “share” feature in Facebook to branch out to all the other communities that you are a part of. In this way, you can funnel your engagement for optimal outreach and connection, while simultaneously getting your video out in multiple different communities!
It’s 2021, and in a world where streaming farms and fake “likes” are a thing, organic outreach speaks volumes. As such, you have the opportunity to use modern technology to your advantage, and all while maintaining your integrity as an artist and a public figure. I mean, what do you have to lose?